

SaaStr 693: The Secrets to Scaling and Growth in an Unpredictable Market with monday.com’s Co-founder and Co-CEO, Eran Zimman, and SaaStr CEO and Founder, Jason Lemkin
6 snips Oct 12, 2023
Eran Zimman, co-founder and co-CEO of monday.com, shares his secrets to scaling and growth in an unpredictable market. They discuss the rapid growth and scaling of monday.com, the power of serving non-tech industries, strategic targeting and effective Facebook ads, sales capacity optimization, and the effectiveness of a marketing campaign.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Rapid Growth and Scaling of Monday.com
02:45 • 4min
Communicating Depth to SMBs and Gradual Discovery
07:05 • 6min
The Power of Serving Non-Tech Industries
13:15 • 2min
Strategic Targeting and Effective Facebook Ads
15:28 • 27min
Sales Capacity Optimization and Super Bowl Ad Experiment
42:12 • 3min
Debating the Effectiveness of a Marketing Campaign and Highlighting the Success of a YouTube Ad
45:00 • 2min