Six Pixels of Separation Podcast

SPOS #970 – Rohit Bhargava On Non-Obvious Thinking

Feb 9, 2025
Rohit Bhargava, a bestselling author and founder of Idea Press, shares his insights on non-obvious thinking and its application in the publishing world. He discusses the evolving landscape of business books amid market saturation, emphasizing the importance of shorter, engaging formats. The conversation explores innovative book marketing strategies, including unique contests, and the significance of curation in idea generation. Rohit also addresses challenges like confirmation bias and encourages embracing diverse perspectives for richer understanding.
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ANECDOTE

IdeaPress Origin

  • Rohit Bhargava started IdeaPress with his wife because he was frustrated with traditional publishing.
  • IdeaPress is a hybrid publishing model inspired by musicians like Beyonce, who found success independently.
INSIGHT

IdeaPress Model

  • IdeaPress prioritizes quality over quantity, publishing 12-14 books annually.
  • This approach avoids becoming a "book factory" and ensures authors receive adequate attention.
INSIGHT

Author Benefits

  • IdeaPress authors pay for production upfront, but receive higher royalties (70-80%) than traditional publishing.
  • Authors keep 100% of profits from direct sales, offering more control and potential earnings.
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