The Cut Flower Podcast
Embracing Sustainable Floristry with Ali Conway
Aug 23, 2024
Ali Conway, founder of Rambling Stems, transitioned from corporate marketing to championing sustainable floristry. She shares her inspiring journey and the challenges of breaking away from traditional practices. Emphasizing the dangers of floral foam, Ali advocates for eco-friendly alternatives and the beauty of British blooms. The conversation dives into the importance of adaptable floral education that embraces sustainability. Ali also discusses the role of creativity in working with seasonal flowers and educating clients about environmentally conscious choices.
45:09
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Quick takeaways
- Ali Conway's transition from corporate marketing to sustainable floristry illustrates the importance of following one's true passion for personal fulfillment.
- The harmful effects of traditional floral foam highlight the necessity of adopting eco-friendly alternatives in the pursuit of sustainable floristry practices.
Deep dives
The Journey to Sustainable Floristry
The transformation from a corporate marketing career to sustainable floristry exemplifies a journey rooted in personal discovery. Initially trained in psychology and business, Ali Conway shifted her focus after realizing that traditional corporate roles did not align with her true passions. Following a serendipitous introduction to garden design, she transitioned into gardening and landscaping before finally embracing floristry. This evolution shows how diverse experiences can culminate in fulfilling a creative and environmentally-conscious vocation.
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