Ali Conway, founder of Rambling Stems, transitioned from corporate marketing to championing sustainable floristry. She shares her inspiring journey and the challenges of breaking away from traditional practices. Emphasizing the dangers of floral foam, Ali advocates for eco-friendly alternatives and the beauty of British blooms. The conversation dives into the importance of adaptable floral education that embraces sustainability. Ali also discusses the role of creativity in working with seasonal flowers and educating clients about environmentally conscious choices.