Startups For the Rest of Us
Episode 595 | TinySeed Tales Season 2: Where Are They Now?
Mar 22, 2022
Brian and Scottie Elliott, co-founders of Gather, share their entrepreneurial journey, emphasizing their shift from catering to solo designers to large firms. They discuss overcoming a significant service crash and how that incident unexpectedly strengthened client relationships. The couple reflects on their strategic decisions, including shutting down consulting services to focus on product-market fit, and reveal ambitious plans to 10x their MRR. Excitement for growth and future opportunities shines through as they navigate the post-pandemic landscape.
25:56
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Quick takeaways
- Gather achieved significant growth by shifting their target audience from solo designers to larger design teams, increasing their projected MRR tenfold.
- The founders emphasized the critical role of customer relationships during crises, which can reinforce user loyalty and support long-term brand-building efforts.
Deep dives
Journey of Growth and Transformation
The founders of Gather experienced significant growth after transitioning their target audience from solo designers to larger design teams. Initially, their business struggled, especially during the onset of COVID-19, when they faced slow growth and churn. However, they managed to turn the business around by refining their product to cater to the needs of remote teams, enhancing user collaboration, and ultimately achieving product-market fit. This strategic pivot, coupled with consistent price adjustments, allowed them to increase their Monthly Recurring Revenue (MRR) from around $4,000 to a projected tenfold increase by the year's end.
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