All Things Endurance Episode 21: Starting and Scaling Your Coaching Business with Guest Nick Hancock
Dec 16, 2024
Nick Hancock, owner of Maximum Mileage Coaching, shares his journey from corporate burnout to full-time coaching. He discusses the challenges of juggling a side gig alongside a full-time job and the pivotal moment that made him leap into coaching. Hancock shares strategies for attracting athletes, emphasizing the importance of communication and a strong online presence. He also highlights self-care amidst busy lives and the significance of building trust in client relationships. His insights blend personal stories with valuable advice for aspiring coaches.
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Nick's Running & Coaching Origin Story
- Nick Hancock's journey to coaching began after a mental health crisis and suicide attempt over a decade ago.
- Running helped him recover and he quickly transitioned from a casual runner to training for marathons and ultramarathons.
Balancing Coaching and Corporate Job
- Nick balanced his corporate job and coaching by using separate laptops and working late nights.
- Managing about 20 athletes was the tipping point where balancing both became chaotic.
Transitioning to Full-Time Coaching
- Don't view going full-time in coaching as a leap of faith; build income steadily over years.
- Consider your life priorities and have a safety net to ease the transition.