The Product Experience
Building customer-centric products with behavioural science - Liz Immer (Head of Product)
Feb 7, 2024
Liz Immer, Head of Product at Frontiers, uses behavioral science to create customer-centric products. The podcast covers topics such as the connection between human behavior and product design, understanding the normal approach in the collections industry, and implementing behavioral science approaches. Practical advice on prioritizing partnership with users and customers is also discussed.
45:15
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Quick takeaways
- Understanding human behavior is crucial in creating customer-centric products that align with people's decision-making processes.
- Collaboration, extensive user research, and behavioral science insights are key in successfully redesigning products to influence user behavior and achieve positive outcomes.
Deep dives
Applying Behavioral Science to Product Design
Liz Immer, the head of product at Frontiers, shares how her background in behavioral science has informed her approach to building better products. She emphasizes the importance of understanding human behavior and using that knowledge to create products that help people make decisions in their best interest. Liz discusses the intersection of economics and psychology in behavioral science and how it can be applied to product design. She highlights the significance of considering the financial, psychological, and social benefits and costs in influencing user behavior. Liz also shares a real-life case study where using behavioral science techniques helped reduce delinquency and improve customer satisfaction at a telecommunications company.
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