

Building customer-centric products with behavioural science - Liz Immer (Head of Product)
6 snips Feb 7, 2024
Liz Immer, Head of Product at Frontiers, uses behavioral science to create customer-centric products. The podcast covers topics such as the connection between human behavior and product design, understanding the normal approach in the collections industry, and implementing behavioral science approaches. Practical advice on prioritizing partnership with users and customers is also discussed.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring the Intersection of Product and Human Behavior
01:30 • 3min
Exploring Behavioral Science in Designing Better Experiences
04:17 • 6min
Understanding the Normal Approach in the Collections Industry for Unpaid Bills
09:58 • 2min
Using Behavioral Science to Challenge Prevailing Beliefs
12:20 • 29min
Implementing Behavioral Science Approaches and Prioritizing Partnership
41:48 • 3min