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Building customer-centric products with behavioural science - Liz Immer (Head of Product)

The Product Experience

CHAPTER

Using Behavioral Science to Challenge Prevailing Beliefs

In this chapter, the speakers discuss how they approached their project from a behavioral science perspective. They conducted an early discovery phase to gather evidence and arguments to challenge the prevailing belief. They brought together call center agents, managers, business analysts, and behavioral science experts to synthesize their perspectives and research findings.

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