Liz Immer
Head of Product at Frontiers, brings a wealth of knowledge from the realm of behavioral science to the Product Experience podcast.
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Feb 7, 2024 • 45min
Building customer-centric products with behavioural science - Liz Immer (Head of Product)
Liz Immer, Head of Product at Frontiers, uses behavioral science to create customer-centric products. The podcast covers topics such as the connection between human behavior and product design, understanding the normal approach in the collections industry, and implementing behavioral science approaches. Practical advice on prioritizing partnership with users and customers is also discussed.
