App Marketing by App Masters Simplify & Grow Your In-App Subscriptions
Nov 6, 2023
Charlie Chapman, developer advocate at RevenueCat and indie developer of the Dark Noise app for iOS and macOS, shares strategies for analyzing in-app subscription data and growing app revenue. Topics include transitioning to a subscription-based model, maximizing revenue through paywall testing and optimization, improving in-app subscriptions, and strategies for getting featured by Apple. They also discuss RevenueCat's new paywall feature and its benefits for A/B testing paywalls.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 2min
The Transition to a Subscription-Based Model
02:05 • 7min
Exploring a Cool and Convenient Mode in an App
09:28 • 2min
Strategies to Get Apple's Attention and Increase Chances of Being Featured
11:24 • 3min
Maximizing Revenue through Paywall Testing and Optimization
14:05 • 16min
Revenue Cat Paywall Designs and A/B Testing
30:00 • 16min
Improving In-App Subscriptions
45:46 • 12min
App Success Metrics
57:56 • 9min
Discussing Merock's Astrology Dating App
01:06:35 • 2min
Impact of Changing Sign-In Wording
01:08:18 • 15min
Preparing for Black Friday, Testing iOS Subscriptions, and RevenueCat's Paywall Feature
01:23:20 • 4min