App Marketing by App Masters

Simplify & Grow Your In-App Subscriptions

Nov 6, 2023

Charlie Chapman, developer advocate at RevenueCat and indie developer of the Dark Noise app for iOS and macOS, shares strategies for analyzing in-app subscription data and growing app revenue. Topics include transitioning to a subscription-based model, maximizing revenue through paywall testing and optimization, improving in-app subscriptions, and strategies for getting featured by Apple. They also discuss RevenueCat's new paywall feature and its benefits for A/B testing paywalls.

01:28:47

Creator website

Episode guests

Charlie Chapman

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Consider changing the paywall design to show the different plans vertically and highlight the preferred option first, testing different CTAs to drive conversions.

Test different trial lengths to find the optimal duration, clarify onboarding screens, and ensure a smooth transition for users.

Remove the option to close the paywall to ensure full user engagement with the conversion process.

Add visuals and testimonials on the paywall to showcase value and social proof, boosting conversions.

Deep dives

Improving the Paywall Design

Consider changing the paywall design to show the different plans vertically, highlighting the preferred option first. Also, test different CTAs to drive conversions.

Introduction

2min

The Transition to a Subscription-Based Model

7min

Exploring a Cool and Convenient Mode in an App

2min

Strategies to Get Apple's Attention and Increase Chances of Being Featured

3min

Maximizing Revenue through Paywall Testing and Optimization

16min

Revenue Cat Paywall Designs and A/B Testing

16min

Improving In-App Subscriptions

12min

App Success Metrics

9min

Discussing Merock's Astrology Dating App

2min

10.

Impact of Changing Sign-In Wording

15min

11.

Preparing for Black Friday, Testing iOS Subscriptions, and RevenueCat's Paywall Feature

4min

In this video, you will discover how to analyze your in-app subscription data, what are the benchmarks, and ultimately how to grow your app revenue.

Today's guest is Charlie Chapman who is a developer advocate at RevenueCat and indie developer of the Dark Noise app for iOS and macOS, and podcaster behind the Launched podcast.

He has over 10 years of experience building software across a variety of platforms. Over the last few years Charlie has developed a strong passion for indie developers making apps for Apple platforms.

Learn more:

https://twitter.com/_chuckyc

https://www.linkedin.com/in/charliemchapman/

https://revenuecat.com/feature/paywalls/

App Audits:

https://apps.apple.com/us/app/headbands-top-party-charades/id1424246763?l=cs

https://apps.apple.com/tr/app/karma-social-astrology/id1560169930

You can also watch the video: https://youtube.com/live/J3ziOSe_n-E

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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App Marketing by App Masters

Simplify & Grow Your In-App Subscriptions

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Improving the Paywall Design

Trial Length and Onboarding Screens

Consider Removing the Paywall Close Button

Visuals and Testimonials on the Paywall

Consider Alternative Pricing Presentation

Utilize One-Time Offers

Testing and Rating Strategies for App Success

Maximizing Revenue with Paywalls and Subscriptions

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights

App Marketing by App Masters

Simplify & Grow Your In-App Subscriptions

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Improving the Paywall Design

Trial Length and Onboarding Screens

Consider Removing the Paywall Close Button

Visuals and Testimonials on the Paywall

Consider Alternative Pricing Presentation

Utilize One-Time Offers

Testing and Rating Strategies for App Success

Maximizing Revenue with Paywalls and Subscriptions

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights