16min chapter

App Marketing by App Masters cover image

Simplify & Grow Your In-App Subscriptions

App Marketing by App Masters

CHAPTER

Maximizing Revenue through Paywall Testing and Optimization

In this chapter, the hosts discuss the benefits of starting a podcast and its role in creating their business. They share their experiences with testing pay walls and recommend a website for it. The importance of running experiments, considering user behavior, and maximizing lifetime value of subscribers are also highlighted.

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