With Rand Fishkin from Moz: Our mistakes. And how conversion affects SEO.

Rand Fishkin, Co-founder of Moz and SEO expert, shares invaluable insights on the relationship between conversion rate optimization (CRO) and SEO. He discusses strategic mistakes often made in these areas and emphasizes the importance of aligning visitor intent with business goals. The conversation delves into the nuanced dynamics of web design, stressing the need for functionality over aesthetics. Rand also highlights the significance of split testing and its impact on real conversion metrics, advocating for a holistic approach to enhance both SEO performance and conversion rates.