With Rand Fishkin from Moz: Our mistakes. And how conversion affects SEO.
Conversion Rate Experts Podcast
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Learning from Past Mistakes: The Importance of Visitor Intent
This chapter emphasizes the significance of analyzing past errors in consulting projects to refine processes. It introduces the 'Kaigai-Ketai problem,' illustrating how misaligned visitor intent can negatively impact conversion rates and the importance of accurate data in website evaluations.
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