Learning from Past Mistakes: The Importance of Visitor Intent

Rand Fishkin from Moz joins us to talk about the following: (i) How to increase your conversions whilst keeping—or even enhancing—your search-engine rankings. (ii) Strategic and tactical mistakes we have made and seen when optimizing for conversion. And we answer some of your burning questions, most of them about the SEO implications of conversion. A transcript can be found via www.conversion-rate-experts.com/podcasts/.