Conversion Rate Experts Podcast cover image

With Rand Fishkin from Moz: Our mistakes. And how conversion affects SEO.

Conversion Rate Experts Podcast

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Understanding Conversion Rates and Sensitivity Analysis

This chapter explores the intricacies of split testing and its often misleading results on website conversion rates. It emphasizes the importance of recognizing true conversion influences beyond visual marketing, advocating for a focus on customer interactions and behaviors. Additionally, it outlines the essential roles of duty, authority, and ability in optimizing conversions while warning against prioritizing aesthetics over functionality.

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