
The Home Service Expert Podcast Attracting and Hiring A-Players Through Next-Gen Recruitment Strategies
Dec 29, 2023
Jody Underhill, Senior Partner at RapidHirePro.com, specializes in recruitment for the home service industry and has transformed marketing strategies for over 150 businesses. He shares innovative recruitment techniques and emphasizes the power of branding in attracting top talent. The discussion delves into effective pay structures that lure high performers and explores the dynamics of team morale influenced by core values. Jody also highlights adapting hiring practices post-COVID and the essential role of a strong company culture in engaging exceptional talent.
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Competitive Compensation
- Offer competitive pay and benefits to attract high-quality applicants.
- Consider location and market conditions when setting salaries.
Social Media Recruitment
- Leverage social media for recruitment, as people spend significant time there daily.
- Utilize retargeting to increase ad visibility and impact.
HR Involvement
- Ensure HR is involved in the hiring process from the beginning to avoid roadblocks.
- Get buy-in from HR to streamline the hiring process and reduce friction.





