The Optimize Podcast with Jay Abraham & Nick Sonnenberg

Activation Products: A Viral Supplement Company Needs Help Boosting Customer Retention

Apr 6, 2023
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ANECDOTE

Basement Beginnings

  • Activation Products started with $2.8 million in sales in 24 months from Ian Clark's basement.
  • This success was driven by word-of-mouth and unsolicited demand, not marketing.
ANECDOTE

Video Testimonial Success

  • A last-minute authentic video testimonial generated $94,000 in sales in three days.
  • This unexpected success sparked interest from affiliates and fueled further growth.
ADVICE

Alternative Marketing Channels

  • Consider leveraging health newsletters for partnerships and advertising.
  • Explore collaborations with influencers, large or small, for endorsements.
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