

Activation Products: A Viral Supplement Company Needs Help Boosting Customer Retention
Apr 6, 2023
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Episode notes
Basement Beginnings
- Activation Products started with $2.8 million in sales in 24 months from Ian Clark's basement.
- This success was driven by word-of-mouth and unsolicited demand, not marketing.
Video Testimonial Success
- A last-minute authentic video testimonial generated $94,000 in sales in three days.
- This unexpected success sparked interest from affiliates and fueled further growth.
Alternative Marketing Channels
- Consider leveraging health newsletters for partnerships and advertising.
- Explore collaborations with influencers, large or small, for endorsements.