Web Design Business with Josh Hall 405 - Making your Website a 24/7 Sales Engine with Conversion Expert Greg Merrilees
Nov 17, 2025
In this engaging conversation, Greg Merrilees, a conversion-focused web designer and author, shares his expertise on transforming websites into sales engines. He discusses the importance of effective button copy and psychological principles that enhance conversion rates. Greg also highlights the significance of tailored CTAs and strategic design to minimize visitor leakage. From testing tools like Microsoft Clarity to the power of social proof, he covers actionable tips to optimize website performance and build lasting audience trust.
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Make Buttons Action-Oriented
- Use verbs in button copy like Get, Download, or Book to force an action from visitors.
- Prefer 'my' over 'your' in CTA text because first-person phrasing converts better.
Trends Don't Trump Persuasion
- Fancy animations and parallax rarely improve conversion and can distract from core messaging.
- Timeless persuasion and design principles outperform trendy effects for sustained conversion gains.
Treat Your Site As A Continuous Experiment
- Treat your website as never finished and run continuous A/B tests using heat maps and session recordings.
- Form hypotheses from user paths and iterate to improve conversion on every page.
