Greg Merrilees

In this engaging conversation, Greg Merrilees, a conversion-focused web designer and author, shares his expertise on transforming websites into sales engines. He discusses the importance of effective button copy and psychological principles that enhance conversion rates. Greg also highlights the significance of tailored CTAs and strategic design to minimize visitor leakage. From testing tools like Microsoft Clarity to the power of social proof, he covers actionable tips to optimize website performance and build lasting audience trust.