Fresh Air Navigating The 'Wellness' Epidemic
65 snips
May 15, 2025 
Amy LaRocca, an award-winning journalist and fashion director at New York Magazine, dives into our society's overwhelming obsession with wellness. She critiques the marketing strategies that exploit fear, particularly targeting women seeking self-improvement. The conversation also explores the paradox of the 'well woman' and how celebrity culture has shifted health norms. LaRocca emphasizes the importance of recognizing genuine self-worth amid societal pressures, and reflects on the extremes of wellness practices shaping our lives.
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Wellness as a Luxury Industry
- Wellness is a vast luxury industry aggressively marketed mainly to women.
- It ties self-care to consumerism, intertwining health with beauty and status aspirations.
Pandemic Eroded Faith in Experts
- The pandemic ruptured trust in traditional medicine and experts.
- This loss boosted reliance on wellness influencers as alternate health guides.
Author's Wellness Experiment
- Amy LaRocca personally tried wellness treatments like colonics and cold therapy.
- She felt alive after cold therapy despite initial fears of physical harm.
