Marketing Wellness: Fear, Influence, and Language

This chapter examines the marketing strategies of a renowned wellness brand, focusing on fear-based messaging that prompts consumers to buy expensive alternatives under the guise of safety. It explores the role of influential media figures in shaping wellness trends, addressing both positive impacts and controversial claims. Additionally, the discussion critiques the intersection of wellness and beauty industries, highlighting language implications and the evolving perceptions of body image and male wellness marketing.