Masters of Scale How to price your product to scale, w/ClassPass's Payal Kadakia
Aug 4, 2020
Join Payal Kadakia, founder of ClassPass and fitness innovator, as she shares her insights on mastering pricing strategies. She discusses her journey from the world of dance to entrepreneurship, revealing how audience dynamics influenced her pricing decisions. Payal highlights the balancing act startups must perform between customer acquisition and cost management, emphasizing the importance of variety in fitness options. Discover how ClassPass evolved from a limited-time pass to a subscription model, adapting to user needs while maintaining brand integrity.
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Dance Beginnings
- Payal Kadakia's earliest memories are of weekend dance performances in basements with friends.
- These folk dances connected her to Indian culture and taught her the power of expression.
Focus on the Audience
- Payal realized that dance is about audience experience, not just self-expression.
- This customer-centric approach is crucial for company founders.
Classtivity's Launch
- Payal founded Classtivity, a search engine for classes, aiming to replicate OpenTable's model.
- It raised capital and spent 1.5 years developing a polished website.