How to price your product to scale, w/ClassPass's Payal Kadakia
Masters of Scale
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Navigating ClassPass: From Passports to Pricing Strategies
This chapter explores the evolution of ClassPass as it transitioned from a limited-time pass model to a subscription service aimed at enhancing user retention and satisfaction. The discussion highlights the challenges of pricing strategies and user expectations, especially around the introduction of an Unlimited Summer promotion. Ultimately, it emphasizes the delicate balance between adapting business strategies and maintaining brand integrity in a competitive fitness market.
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