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How to price your product to scale, w/ClassPass's Payal Kadakia

Masters of Scale

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The Dance of Entrepreneurship

This chapter narrates the journey of an entrepreneur who melded her passion for dance with business, leading to the creation of ClassPass. It discusses the trials faced with her earlier venture, Classtivity, particularly around customer engagement and the need for meaningful connections in business. The narrative underscores the importance of addressing fundamental business issues and engaging customers for successful pricing strategies in the fitness industry.

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