Marketing Operators E037: BFCM Debrief! The Marketing Strategies That Paid Off - And The Ones That Didn't
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Dec 10, 2024 In this engaging discussion, the hosts analyze what worked and what flopped during Black Friday and Cyber Monday. They dive into consumer behavior shifts, unpack marketing strategies, and explore the challenges of inventory management. Insights on optimizing Meta advertising and testing new offers for future success are shared. The conversation also touches on enhancing user experience in marketing campaigns and adjusting holiday sales strategies to boost conversions. Valuable lessons learned are highlighted to refine DTC marketing for the next Q4!
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BFCM Coping Mechanisms
- The hosts discussed their Black Friday Cyber Monday (BFCM) coping mechanisms.
- These included refreshing Shopify, recreating, and family time.
Mixed BFCM Results
- Brands experienced mixed BFCM results, with some exceeding and others missing forecasts.
- Consumer spending patterns shifted, with larger purchases concentrated on Black Friday.
Mixed Brand Sentiment
- Cody Plofker notes a mixed sentiment from other brands regarding BFCM performance.
- Many larger brands seemed to struggle, but Shopify reported overall growth.