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E037: BFCM Debrief! The Marketing Strategies That Paid Off - And The Ones That Didn't

Marketing Operators

CHAPTER

Navigating Data Challenges and Incrementality Measurement in Marketing

This chapter explores the obstacles posed by data infrastructure and performance reporting in marketing, especially when using Shopify. The discussion emphasizes the need for improved analytics tools and highlights the advantages of incrementality measurement through House, a self-serve experimentation platform.

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