With Black Friday and Cyber Monday behind us, we’re unpacking our results and looking at what went right, what went wrong and what lessons we learnt for this time next year. We talk about trends we’re seeing this holiday shopping season, meta performance, navigating inventory challenges, tactical pivots to clear inventory and boost sales, and how we’re transitioning into our holiday sales. Whether you crushed it or felt the pressure this BFCM, this debrief is here to help you refine your DTC marketing strategy for next year’s Q4 and beyond.
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00:00 Coping Mechanisms During BFCM
06:26 Insights from Black Friday to Cyber Monday
12:54 Consumer Behavior and Sales Trends
20:12 Evaluating Marketing Strategies and Performance
30:07 Testing and Adapting Offers for Future Success
33:37 Meta Advertising Strategies and Optimization
40:01 Inventory Management and Demand Generation
52:26 Holiday Sales Strategy and Funnel Clearing
01:00:28 Testing and UX Improvements for Sales Pages
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