How I Built This with Guy Raz Food52: Amanda Hesser
Apr 5, 2021
Amanda Hesser, Co-founder of Food52 and former New York Times food writer, shares her captivating journey from cooking in European kitchens to launching a successful culinary platform. She discusses the emotional ups and downs of leaving her stable journalism career, the challenges of entrepreneurship, and how the pandemic ultimately led Food52 to profitability. Hesser also recounts the creative process behind launching a food website and reflects on her influential role in culinary journalism, blending personal stories with her passion for food.
AI Snips
Chapters
Books
Transcript
Episode notes
Jell-O Jump
- Amanda Hesser's father, a car dealer, created the "Jell-O Jump" promotion.
- He filled a dumpster with Jell-O and hid car keys inside, generating publicity.
Dealership Fire
- Hesser's family faced hardship when her father's dealership burned down.
- Her father persevered, renting a trailer to continue selling undamaged cars.
Unconventional Path
- Hesser's father's death liberated her from conventional career expectations.
- She pursued her interest in food, working for free in kitchens to learn.
