Inside the Strategy Room
244. Filling the gap between innovation and go-to-market, with AWS’s Jelena Joffe
Mar 28, 2025
Jelana Joffe Weil, founder and global leader of the Venture Innovation program at AWS, discusses the vital link between innovation and market strategies for both startups and established companies. She highlights how AWS fosters transformative collaborations, especially with AI startups like PhysicsX, to enhance engineering processes. Joffe Weil also dives into the challenges faced by enterprises collaborating with startups, emphasizing the need for trust and understanding customer needs. Her insights shed light on empowering innovation across industries.
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Quick takeaways
- Balancing disruptive and incremental innovation is essential for organizations to build trust and create new revenue streams.
- Establishing structured programs like the Venture Innovation Program fosters meaningful collaborations between startups and established enterprises for effective innovation.
Deep dives
Balancing Innovation Approaches
A crucial discussion revolves around the necessity of balancing disruptive and incremental innovation for organizations. Companies are encouraged to generate new revenue streams and customer experiences through disruptive methods while not neglecting incremental changes that can deliver immediate value. This approach is especially important for organizations in earlier stages of maturity, as it helps in building trust and gaining organizational support for new technologies. By integrating both strategies, businesses ensure a comprehensive innovation journey that can drive growth and stability.
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