Inside the Strategy Room 244. Filling the gap between innovation and go-to-market, with AWS’s Jelena Joffe
Mar 28, 2025
Jelana Joffe Weil, founder and global leader of the Venture Innovation program at AWS, discusses the vital link between innovation and market strategies for both startups and established companies. She highlights how AWS fosters transformative collaborations, especially with AI startups like PhysicsX, to enhance engineering processes. Joffe Weil also dives into the challenges faced by enterprises collaborating with startups, emphasizing the need for trust and understanding customer needs. Her insights shed light on empowering innovation across industries.
AI Snips
Chapters
Transcript
Episode notes
Bridging the Gap
- Bridge the gap between innovation and go-to-market strategies by connecting startups and enterprises.
- Facilitate partnerships that enable startups to scale while helping enterprises address capability gaps.
Collaborative Innovation
- AWS leverages its internal team's expertise and breadth of knowledge about the startup ecosystem.
- They work closely with enterprise and industry teams, acting as trusted advisors for collaborative innovation.
Problem-Solution Matching
- Focus on well-defined problems and enabling technologies when innovating.
- Position yourself between problem and solution to best facilitate innovation matchmaking.