Navigating Collaboration: Enterprises and Startups

This chapter focuses on the complexities of collaboration between large enterprises and startups, outlining key challenges such as misidentifying customer needs and the necessity of strong foundational practices for innovation. It introduces a modular approach to innovation initiatives, emphasizing the importance of partnering with mature startups and building trust among decision-makers. Through real-world examples, the chapter illustrates how strategic frameworks can enhance the effectiveness of these collaborations, ultimately driving successful innovation outcomes.