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244. Filling the gap between innovation and go-to-market, with AWS’s Jelena Joffe

Inside the Strategy Room

CHAPTER

Navigating Challenges in Collaborative Innovation

This chapter explores the obstacles faced by tech giants in scaling operations amid high demand, emphasizing the significance of partnerships. It discusses the need for collaboration with startups to balance innovation with core business functions and strategic decision-making between in-house development and outsourcing.

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