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Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)

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Oct 8, 2023

Guest

Karri Saarinen

Karri Saarinen, co-founder and CEO of Linear, shares insights from his impressive background, including design leadership at Airbnb and Coinbase. He discusses the importance of prioritizing craft in product development and how Linear’s unique hiring strategies set them apart. Karri reveals how the company operates with just one PM and emphasizes that good design is essential in today’s market. He offers strategies for maintaining focus amidst distractions while providing a sneak peek of an upcoming feature that enhances team communication.

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INSIGHT

Design's Rising Importance

Design's importance increases with a domain's relevance and market saturation.
As a field matures (like email clients), good design becomes a basic requirement, not a differentiator.

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ADVICE

Prioritizing Craft

Prioritize craft and quality in product development, even if it means slower releases.
Linear's approach involves no A/B testing or metric-based goals, focusing on taste and opinions.

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ANECDOTE

Early Release Strategy

Linear releases early versions of features internally and to a small group of beta users.
This allows for feedback and iteration before a full public release.

Get the Snipd Podcast app to discover more snips from this episode

Building Linear: Crafting Quality in Project Management

04:34 • 20min

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The Power of Design in Competitive Markets

24:58 • 18min

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Empathy Over Metrics in Product Development

43:27 • 9min

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The Art of Focus and Prioritization in Startups

52:03 • 5min

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Innovative Hiring for Growth

56:54 • 11min

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From Concept to Launch: The B2B SaaS Journey

01:08:21 • 20min

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The Evolving Responsibilities of Leadership in a Growing Company

01:28:30 • 2min

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Enhancing Team Communication with Innovative Features

01:30:22 • 2min

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Dynamic Conversations: Quality and Pacing

01:32:05 • 5min

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Exploring Finnish Cuisine and Engaging with Innovative Business

01:37:20 • 2min

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The Timeless Way of Building

Christopher Alexander

In this book, Christopher Alexander introduces the concept of the 'quality without a name,' arguing that this intangible quality is essential for creating buildings and spaces that feel right to human beings. The book is part of the Center for Environmental Structure series and lays the foundation for Alexander's subsequent works, including 'A Pattern Language' and 'The Oregon Experiment.' It emphasizes the importance of aligning building design with the natural and human environment, rejecting mass-manufactured materials, and focusing on individual attention to detail in construction. The book is written in a unique style, often resembling prose poetry or religious scripture, and includes numerous full-page photo illustrations to support its arguments[2][3][5].

Zen and the Art of Motorcycle Maintenance

Robert Pirsig

This classic novel by Robert M. Pirsig is a personal and philosophical odyssey that delves into the author's search for meaning. The narrative follows a father and his son on a summer motorcycle trip from the Midwest to California, intertwining a travelogue with deep philosophical discussions. The book explores the concept of 'quality' and how it informs a well-lived life, reconciling science, religion, and humanism. It also touches on the author's own struggles with his past and his philosophical quest, making it a touching and transcendent exploration of human experience and endeavor.

Karri Saarinen is the co-founder and CEO of Linear, an issue-tracking tool that has quickly become the fastest-growing and most beloved in the world. Before Linear, Karri was the principal designer and co-creator of design systems at Airbnb and the founding designer at Coinbase. In today’s episode, he shares:

• How to prioritize craft in product development

• The Linear method for modern software development

• How Linear operates with only one PM

• Why every product needs good design in 2023

• Strategies for staying focused amid distractions

• Linear’s unique hiring strategies

• Sneak peek of a soon-to-be-released Linear feature

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Brought to you by Mercury—the powerful and intuitive way for ambitious companies to bank | Composer—the AI-powered trading platform | Pendo—The all-in-one platform for product-led companies building breakthrough digital experiences

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Find the full transcript at: https://www.lennysnewsletter.com/p/inside-linear-building-with-taste

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Where to find Karri Saarinen:

• X: https://twitter.com/karrisaarinen

• LinkedIn: https://www.linkedin.com/in/karrisaarinen/

• Website: https://karrisaarinen.com/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Karri’s background

(04:25) Overview of Linear

(06:43) Linear’s design process and its focus on quality

(12:25) Building a craft-oriented company

(16:41) Product management at Linear

(18:37) Strategies for launching a startup without a dedicated PM

(21:16) How Linear assists PMs in their roles

(23:46) Linear’s potential expansion in PM roles

(24:58) The importance of design

(29:08) Utilizing design and brand as distinct competitive advantages

(30:48) The importance of authenticity in branding and messaging

(33:08) How design reviews are conducted at Linear

(38:34) The Linear method for modern software development

(40:07) Why productivity software should be opinionated

(41:23) Why Linear created “cycles” and how it works

(43:27) Why Linear doesn’t have metric-based goals

(45:07) How a business can thrive without metrics, PMs, and A/B testing

(48:04) A customer-focused approach to building product

(50:02) Adapting strategies for diverse products and domains

(53:05) Three techniques Karri uses to maintain focus

(56:47) Linear’s hiring practices

(1:02:10) Paid work trials

(1:04:31) How to determine a candidate’s “product sense”

(1:08:21) Linear’s growth journey and milestones

(1:14:18) How pricing strategies were initially introduced at Linear

(1:16:18) Linear’s journey to finding product-market fit

(1:21:44) The importance of online presence and authenticity in business

(1:24:59) Insight into the corporate culture at Linear

(1:28:29) Lessons learned during Karri’s transition from IC to CEO

(1:30:21) Sneak peek into the upcoming “asks” feature at Linear

(1:32:04) Lightning round

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Referenced:

• Linear: https://linear.app/

• Vercel: https://vercel.com/

• Nan Yu on LinkedIn: https://www.linkedin.com/in/thenanyu/

• The Linear method: https://linear.app/method

• How Ramp builds product: https://www.lennysnewsletter.com/p/how-ramp-builds-product

• Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor): https://www.lennyspodcast.com/lessons-from-scaling-ramp-sri-batchu-ramp-instacart-opendoor/

• Eric Yuan on LinkedIn: https://www.linkedin.com/in/ericsyuan/

• The Timeless Way of Building: https://www.amazon.com/Timeless-Way-Building-Christopher-Alexander/dp/0195024028

• Zen and the Art of Motorcycle Maintenance: https://www.amazon.com/Zen-Art-Motorcycle-Maintenance-Inquiry/dp/0060839872/

• John Wick: Chapter 4: https://www.imdb.com/title/tt10366206/

• Silo on AppleTV+: https://tv.apple.com/us/show/silo/umc.cmc.3yksgc857px0k0rqe5zd4jice

• Philips Hue lights: https://www.philips-hue.com/en-us

• Finnish salmon soup recipe: https://jernejkitchen.com/recipes/finnish-salmon-soup-lohikeitto

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.

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