Lenny's Podcast: Product | Growth | Career cover image

Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)

Lenny's Podcast: Product | Growth | Career

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From Concept to Launch: The B2B SaaS Journey

This chapter details the growth trajectory of a B2B SaaS application, covering the journey from initial concept to the public launch of version one. It emphasizes the importance of user feedback during the private beta phase, the unique customer acquisition strategies employed, and the evolving understanding of product-market fit. The speakers share insights on authentic messaging and team engagement during the launch period, illustrating the blend of strategic planning and community building.

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