E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More

Oct 8, 2024

The podcast dives into strategies for Black Friday-Cyber Monday, emphasizing the importance of effective ad creative. It highlights innovative marketing analytics tools and discusses setting realistic expectations for marketing spend relative to revenue. The transition from Amazon to direct-to-consumer is also explored, focusing on identifying key products and enhancing customer engagement. Engaging advertising channels and creative diversity are discussed to help boost audience interaction. Lastly, the show introduces the MOperators Hotline for listener questions, offering expert advice.

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Intro

00:00 • 5min

Navigating GA4 Limitations and Marketing Innovations

04:35 • 13min

Navigating Marketing Spend and Measurement Strategies

17:43 • 4min

Navigating E-Commerce Finance

22:13 • 11min

Enhancing Customer Experience: Transitioning Platforms and Direct-to-Consumer Strategies

33:00 • 3min

Transitioning to Direct-to-Consumer Marketing

36:01 • 9min

Navigating Advertising Strategies and Audience Engagement

44:58 • 2min