E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More
Marketing Operators
Navigating GA4 Limitations and Marketing Innovations
This chapter discusses the challenges of using Google Analytics 4 compared to Universal Analytics, along with the introduction of a new server-side tool to enhance data accuracy. It also examines innovative marketing strategies, including post-purchase advertising and effective use of online real estate. Additionally, the chapter encourages listener interaction through the 'Moperators Hotline,' focusing on marketing budget strategies as the holiday season approaches.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
