A Product Market Fit Show | Startup Podcast for Founders

1st-time AI founder grows from $0 to $1.3M ARR in 8 months. Here's exactly how he did it. | Jaspar Carmichael-Jack, Founder of Artisan

37 snips
Oct 3, 2024
Join Jaspar Carmichael-Jack, founder of Artisan, who skyrocketed his startup to $1.3M ARR in just 8 months after raising an $11.5M seed round. He unveils his journey, discussing the shift from product-led to sales-first strategies. Learn about his innovative lead generation via LinkedIn and Reddit, his decision to hire a Chief of Staff early, and how rigorous hiring practices brought in top-notch Account Executives. Jaspar shares specific tactics, mistakes, and insights that make his approach a must-hear for aspiring founders.
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ANECDOTE

Rage Bait on Reddit

  • Artisan's initial waitlist signups came from Reddit posts.
  • These posts used "rage bait" by highlighting the lack of product and large funding round.
ANECDOTE

Failed Beta Launch

  • Artisan launched a rudimentary beta version in February with a self-serve free trial.
  • This approach failed due to onboarding difficulties and a poorly functioning product.
INSIGHT

Imperfect Product, Faster Iteration

  • Launching an imperfect product increases development velocity.
  • Live bugs with real user feedback get fixed quicker than theoretical issues.
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