Generating Prospects Predictably

Tom Poland, the chief leadsologist at Leadsology, discusses the importance of generating prospects predictably in order to grow a coaching business. His company helps small business owners, particularly coaches, trainers, and consultants, set up systems to generate a steady flow of high-quality and new client inquiries. Webinars and books are identified as effective mediums for attracting potential clients. Webinars, which serve as a first date with prospective clients, allow them to invest their time and establish serious intent. In comparison, social media and one-page downloads are considered less effective due to the low commitment level of potential clients.