NBC 821: Tom Poland: Generating Prospects Predictably
Natural Born Coaches
00:00
Marketing Strategies and the Importance of Generating Prospects
The chapter explores marketing strategies such as creating scarcity and using fear of missing out to increase desire for a product or service. It introduces the concept of Other People's Networks (OPN) and emphasizes the value of offering something for free before making a sales pitch. The effectiveness of webinars as a marketing tool is discussed, including their ability to generate new client queries and establish credibility.
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