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14min chapter
NBC 821: Tom Poland: Generating Prospects Predictably
Natural Born Coaches
Marketing Strategies and the Importance of Generating Prospects
The chapter explores marketing strategies such as creating scarcity and using fear of missing out to increase desire for a product or service. It introduces the concept of Other People's Networks (OPN) and emphasizes the value of offering something for free before making a sales pitch. The effectiveness of webinars as a marketing tool is discussed, including their ability to generate new client queries and establish credibility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode