On Brand with Nick Westergaard

Audience Strategy Hacks from Amazon and MrBeast

Mar 3, 2025
Adam Constantine, Founder and CEO of ACE Creatives, shares his expertise in digital storytelling and social media strategies. He discusses the importance of understanding target audiences and how brands can connect authentically in the evolving digital landscape. Adam highlights the evolution of audience engagement, emphasizing humor and creativity, using examples from Amazon and Duolingo. He also warns against aggressive marketing tactics that alienate consumers and offers insights on how legacy brands can adapt to stay relevant.
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