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Audience Strategy Hacks from Amazon and MrBeast

On Brand with Nick Westergaard

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Navigating Social Interaction Dynamics

This chapter discusses the dangers of overly aggressive social behavior, using the metaphor of a pushy door-to-door salesman to highlight how such tactics can alienate others. It also examines strategies for legacy brands to evolve their identities while maintaining relevance in today’s market, stressing the importance of self-awareness and understanding consumer trends.

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