On Brand with Nick Westergaard cover image

Audience Strategy Hacks from Amazon and MrBeast

On Brand with Nick Westergaard

CHAPTER

The Shift in Media and Brand Engagement

This chapter explores the transition in media and public relations from traditional communication to dynamic interactions fueled by social media. Through examples like Duolingo, it emphasizes the importance of humor, creativity, and relatability in engaging audiences while navigating regulatory challenges.

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