

The Preposterous History of Artificial Flavors, Part Two: Ain't Nothing Like The Real Thing
Jul 16, 2024
The podcast explores the origins of artificial flavors, from the development of synthetic flavoring to the establishment of FEMA to combat negative perceptions. They delve into the complexities of taste science, mentioning peach flavor in Fries and Fries and the legacy of iconic Juicy Fruit gum's unique blend of flavors.
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Sake-Flavored KitKat
- KitKat has a sake-flavored product in Japan.
- It looks like a sake bottle but contains 0.4% alcohol.
KitKat in Japan
- The KitKat's popularity in Japan stems from a linguistic coincidence.
- "Kitokato" sounds like "kitto katsu," meaning "you will definitely win."
First Artificial Flavors
- Artificial flavors first appeared in 1851 at London's Crystal Palace exhibition.
- Candies tasted like fruits, but the flavors came from synthesized lab compounds.