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6min chapter
The Preposterous History of Artificial Flavors, Part Two: Ain't Nothing Like The Real Thing
Ridiculous History
The Creation of the Flavor and Extract Manufacturers Association (FEMA)
This chapter delves into the establishment of FEMA in response to negative perceptions of artificial flavors. It explores the industry's effort to combat public opinions through targeted ad campaigns and clarifying the purity of synthetic flavors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode