The Legacy and Mystery of Artificial Flavors

Exploring the history of artificial flavors, this chapter delves into the creation of banana flavorings as a response to the decline of the Big Mike banana. The conversation also highlights the iconic Juicy Fruit gum, discussing the blend of lemon, orange, pineapple, and banana notes, as well as the intriguing theories behind its unique flavor profile. Delving into the psychology of artificial flavors, the chapter raises questions about the perception of taste in colorful cereals like fruit loops and the secret formula of Juicy Fruit gum.