Exploring the World of Synthetic Flavoring and the Complexities of Taste Science

The chapter delves into the history of synthetic flavoring and the founder of Synfluor, Alois von Isaacovics, who advocated for synthetic flavors as the future. It discusses the regulatory landscape of synthetic flavors, the similarities and differences between natural and synthetic ingredients, and the challenges in replicating natural flavors with chemicals. The conversation also touches on the intricacies of taste science, the use of catch-all terms in labeling, and the lack of FDA oversight on flavor additives in food.