Published posthumously in December 1817, *Persuasion* is Jane Austen's last completed novel. The story revolves around Anne Elliot, a 27-year-old woman who, at the age of 19, was persuaded to break off her engagement to Captain Frederick Wentworth due to his lack of wealth and connections. Eight years later, Anne and Captain Wentworth, now a successful naval officer, meet again, setting the stage for a second chance at love and marriage. The novel explores themes of love, social class, regret, and the consequences of pride and persuasion, reflecting the societal norms and expectations of the Regency era in England[2][4][5].
In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
It’s not easy changing people’s minds. But we’re approaching a season in which customer experience professionals are working hard to convince executives and peers on the value of adopting a customer-centric mindset. WE as CX pros know the value of our efforts, but sometimes we have to convince others of its advantages. And sometimes data isn’t enough. We have to balance the data with storytelling to build confidence in others about the value of customer experience. Troy Powell hosts with guests Pat Gibbons, SVP at Walker, and Megan Burns, a customer experience expert, author, and keynote speaker.
Find a transcript for this episode on the show notes page: https://cxleaderpodcast.com/the-cx-conundrum-of-changing-minds/
Learn more about Megan at https://megan-burns.com/
Download Walker's Storytelling Workbook at https://walkerinfo.com/cxleader/cx-storytelling-workbook/
Listen to more podcasts at https://cxleaderpodcast.com/
Learn more about Walker at https://walkerinfo.com/
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