Practical Prospecting

34. How Jordan Crawford uses ChatGPT to automate cold emails

6 snips
Jul 25, 2023
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Target Narrow, Not Generic

  • Deeply define the perfect customer using specific signals instead of broad ICP buckets.
  • Programmatic identification of multiple precise traits makes messaging quantifiable and compelling.
ANECDOTE

Pricing Leak Example

  • Jordan describes a play for Stage where pricing-per-gigabyte tiers leaked value from free plans.
  • He used traffic and conversion estimates to quantify lost revenue and create a precise outreach hypothesis.
ADVICE

Test Ideas Weekly, Not Once

  • Build infrastructure to collect first-party data and enrich leads before messaging.
  • Test hypotheses weekly and iterate: scale winners, kill losers quickly.
Get the Snipd Podcast app to discover more snips from this episode
Get the app