30 Minutes to President's Club | No-Nonsense Sales 52 (Sell): Directing your sales process like a movie (Mark Kosoglow, VP of Sales @ Outreach)
May 26, 2021
Mark Kosoglow, VP of Sales at Outreach, shares actionable strategies for boosting sales effectiveness. He emphasizes the importance of personalizing follow-ups and suggests sending quick videos post-demos instead of lengthy documents. The conversation dives into optimizing sales discussions, advocating for concise communication to engage multiple stakeholders. Mark also stresses the value of storytelling in demos and warns against lazy questioning. This insightful chat is packed with innovative approaches to elevate your sales game!
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Episode notes
Pipeline Management
- Review all open opportunities daily, categorized by stage.
- Consider actions to increase your win likelihood for each deal.
Effective Use of Case Studies
- Annotate case studies before sending to prospects to emphasize relevance. Highlight key sections and summarize for quicker consumption.
Post-Meeting Follow-Up
- Replace lengthy post-meeting decks with concise video summaries.
- Highlight three key takeaways in a short 15-second video.