The Joe Reis Show Eleanor Thompson - Partnerships Deep Dive
Dec 14, 2023
Eleanor Thompson, a vendor partnerships expert, shares insights on starting and improving partnership programs. Topics include the impact of partnerships on sales, characteristics of good and bad certifications, learning from experienced individuals, navigating the modern data stack, the role of partners in business, the importance of niche specialization for consultancies, and setting expectations and communication in partnerships.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Partnership Programs and their Impact on Sales
01:31 • 20min
Characteristics of Good and Bad Certifications
21:40 • 4min
The Value of Certifications and Learning from Experienced Individuals
25:57 • 2min
Navigating the Modern Data Stack
27:55 • 5min
The Role of Partners in Business
33:07 • 9min
The Importance of Niche Specialization for Consultancies
42:13 • 2min
Setting Expectations and Communication in Partnerships
43:55 • 10min