The Role of Partners in Business

Eleanor Thompson is the most knowledgeable person I know on the topic of vendor partnerships. We dive into the details of what makes a great partnership, tips on starting a partner program, certifications, and much more.

Are you a technology or data vendor looking to start a partnership program, or improve your existing one? Or a consulting company looking to partner with a vendor? Having worked with many partners, I can tell you that partnerships have always had ups and downs. I wish I'd listened to this episode several years ago. Enjoy!