
Eleanor Thompson
Partnerships expert based in London and founder of a successful partnerships consultancy. Founder of Branchworks and experienced in building partner programs at Fivetran during its hyper-growth phase.
Best podcasts with Eleanor Thompson
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Aug 27, 2025 • 57min
The Playbook for Building Winning Partnerships in Data & AI with Eleanor Thompson
Eleanor Thompson, a partnerships guru from London and founder of Branchworks, dives deep into the art of building thriving partnerships in the data and AI spheres. She highlights her '4A' framework—Alignment, Ability, Audience, Accountability—as essential for choosing partners wisely. Eleanor also unveils how AI can pinpoint ideal collaborators and predicts their future success. Moreover, she draws intriguing parallels between entrepreneurship and high-intensity fitness, emphasizing the mental resilience essential for both.

Dec 14, 2023 • 54min
Eleanor Thompson - Partnerships Deep Dive
Eleanor Thompson, a vendor partnerships expert, shares insights on starting and improving partnership programs. Topics include the impact of partnerships on sales, characteristics of good and bad certifications, learning from experienced individuals, navigating the modern data stack, the role of partners in business, the importance of niche specialization for consultancies, and setting expectations and communication in partnerships.